
It's been quite a few years since I first set the price on
OVA, and it's hard to ignore that the economy is in a different place than it was in 2005. While the eventual price of the book will depend on many factors, ranging from decisions regarding color, binding, publisher, and countless other details, I have a lot more leeway deciding on the PDF price.
Originally, I was pretty firm on the idea that
OVA would be a $20 book, and that a PDF should never retail for more than half of the print book's price. At the time, it was pretty standard for the big guys to release PDFs retailing at the print prices. This struck me as beyond ridiculous. You're not paying for paper, printing, binding, or shipping, but you're charging the same thing? Wha?
But
OVA may not be $20 anymore. Books are getting more expensive to produce, especially if I make the leap to full-color and expand its page count. This isn't even mentioning that I'm spending significantly more on the art. So what is a PDF worth? I've seen similar products (of kin theme, size, and arguably production values) consistently retail for $15-16. This seems a bit stiff to me, but even the cost to produce a PDF has gone up, with most of the retail spaces taking an extra 10-15% than they did when I first made
OVA. But
OVA's affordability has always been one of its strengths, and it's something I'd hate to lose to satiate a bottom line.
So readers, what I'm asking here is for your honest experiences. What is the most you've paid for an RPG PDF? Did you feel cheated? Likewise, what was the biggest bargain on a PDF? What is the delicate price point that seems appropriate to you, not too little but not too much?
Of course, I realize asking the consumer what they'd like to pay is sort of a conflict of interests, but you guys are a mature bunch, right?
...right?